Have a
plan.
Follow the plan,
and you'll be surprised how successful
you can be.
Most
people don't have a plan. That's why it is easy to beat most folks.
- Paul
"Bear" Bryant
Football Coach
University of Alabama's
Crimson Tide |
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INCOMPAS's Four-Step Approach to Developing a Marketing Communications Plan
Step One:
INCOMPAS will meet with your organization's key people to define:
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Who you are as a company and how your business reflects your personal values and goals
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Your products and services from your customers'
perspective - what makes
them better?
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Who your customers are, how they think and how they make their buying
decisions.
Step Two:
INCOMPAS will define your organization's goals and objectives by:
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Capturing and documenting your priorities and establishing a realistic
time frame for meeting those priorities
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Identifying available resources and determining a budget
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Defining your positioning statement and completing a competitive analysis.
Step Three:
INCOMPAS will capture your corporate image by developing an Identity
Standards Guide to:
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Define an identity that personifies your corporate attributes
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Project your company’s personality through graphics and color
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Ensure your logo and slogans are consistently used in all marketing
mediums (print promotions, web, etc.).
Step Four:
INCOMPAS will help map your route by:
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Developing advertising strategies to achieve documented objectives
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Identifying specific tactics to implement and methods to employ
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Determining promotional devices to raise market awareness.
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