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Have a plan.
Follow the plan,
and you'll be surprised how successful
you can be.

Most people don't have a plan. That's why it is easy to beat most folks.

- Paul "Bear" Bryant

Football Coach
University of Alabama's
Crimson Tide

 

INCOMPAS's Four-Step Approach to Developing a Marketing Communications Plan

Step One:

INCOMPAS will meet with your organization's key people to define:

  • Who you are as a company and how your business reflects your personal values and goals

  • Your products and services from your customers' perspective - what makes them better?

  • Who your customers are, how they think and how they make their buying decisions.

 

Step Two:

INCOMPAS will define your organization's goals and objectives by:

  • Capturing and documenting your priorities and establishing a realistic time frame for meeting those priorities

  • Identifying available resources and determining a budget

  • Defining your positioning statement and completing a competitive analysis.

 

Step Three:

INCOMPAS will capture your corporate image by developing an Identity Standards Guide to:

  • Define an identity that personifies your corporate attributes

  • Project your company’s personality through graphics and color

  • Ensure your logo and slogans are consistently used in all marketing mediums (print promotions, web, etc.).

 

Step Four:

INCOMPAS will help map your route by:

  • Developing advertising strategies to achieve documented objectives

  • Identifying specific tactics to implement and methods to employ

  • Determining promotional devices to raise market awareness.

 

 

 

  If you have any specific questions about our services, please use our contact form or email us at info@incompas.com
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