 |
|
A Process-Based
Approach That Delivers Results
Discover the stepping stones along your path to success.
Our four-step approach to developing
a Marketing and Communications Plan involves identifying and mapping
your goals and ideas by immersing ourselves in your organization's culture
and operations. We learn about your entire operation, viewing your business
from your customer's perspective. Finding unique, cost-effective ways to
showcase and promote your products and services becomes a part of the way we
think.
If you have an established marketing direction, INCOMPAS will work with you
to develop and implement realistic strategies to help you capitalize on
marketing and sales opportunities.
Regardless of the size of your project, our method follows the same basic
process:
-
We begin with a discussion that identifies the project's scope. We often
record and transcribe this discussion to accurately capture
your purpose, audience and objectives.
-
We then structure the information, establish the tone
and approach and craft the key message.
-
Once we've established the message, we will review your options for
determining which mediums will best
target your specified market and achieve your objectives.
-
At this point we involve graphic designers, commercial printers, photographers, web
programmers, and various other specialists to help craft the final piece.
|
|
